UEG is a conceptual art project with its own manifesto and ideology. The brand does not create traditional collections; its projects are defined by the designer’s personal inspiration. UEG was founded in 2003 through the collaboration of the artist and graphic designer Michał Łojewski, and fashion designer Ania Kuczyńska. Michał Łojewski, who has been solely in charge of the project since 2005, combines fields he has always been committed to: art, design and fashion.
A self-proclaimed minimalist, true to the belief that "more is less", Łojewski avoids using an extensive color palette and leans toward monochrome. His designs are not dictated by trends and current fashions; they are independent of the prevailing interpretation of style. Łojewski is one of the most renowned Polish graphic artists. He has created visual profiles of some of the largest Polish companies, including PZU, PKO BP, Alior Bank and Netia. Recently, Łojewski received the prestigious title of "Man of the Year 2012" awarded by BRIEF magazine. UEG designs have been repeatedly published in the Polish and foreign press (WAD, CLEAR, HINT, USELESS, ACTIVA, CASA D, FLAIR, LAMONO, INSPIRE, MAXIM FAIL, REMIX, FUTU, A4, etc.) and on dozens of sites and fashion blogs (including VOGUE.it, GQ.ru). The brand has a presence in the United States, Japan, Hong Kong and Australia. UEG participated in the "RRRIPP!! PAPER FASHION" exhibition showcasing the works of designers and artists such as Andy Warhol, Issey Miyake, Maison Martin Margiela, Rick Owens, Helmut Lang, and Rei Kawakubo. The exhibition was presented in several prestigious galleries around the world.